Aitana is a 25-year-old virtual model with pink hair, “living” in Barcelona. Although Aitana receives messages from celebrities every week asking her out, she’s not a real person.
The Birth of an AI Model
Aitana was created by Rubén Cruz, the founder of the agency The Clueless, during a tough time when the agency lacked clients. Rubén noticed many projects were delayed or canceled, not due to design issues but because of problems with influencers or models.
To overcome these challenges, Rubén and his team created their own influencer. Aitana, with her almost perfect looks, was born. She can earn up to €10,000 a month, though she typically makes around €3,000.
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Aitana Lopez’s Net Worth
To determine Aitana’s current net worth, we would consider her average earnings per month and how long she has been active. Assuming Aitana has been operating for a few years, we can estimate her worth over a period of, say, three years.
Given that her monthly earnings range from €3,000 to €10,000, we can calculate the total for a period of three years:
- Minimum Worth Over 3 Years:
3,000 euros/month×12 months/year×3 years=108,000 euros
- Maximum Worth Over 3 Years:
10,000 euros/month×12 months/year×3 years=360,000 euros
Therefore, Aitana’s current estimated net worth could be between €108,000 and €360,000. This estimate assumes consistent monthly earnings over three years.
The Making of Aitana
Every week, the agency team meets to plan Aitana’s life. They decide what she does, where she goes, and what photos to share with her followers. Instead of real photo shoots, the team uses Photoshop and other design tools to create Aitana’s world.
A Unique Personality
Aitana isn’t just a pretty face; she has a personality. She’s described as a fitness enthusiast who is outgoing and caring.
The agency thought deeply about what society likes most, giving Aitana pink hair and a gamer vibe, reflecting trends in recent years.
Success and Expansion
Aitana’s popularity led to the creation of another virtual model, Maia, who is a bit shyer. The names Aitana and Maia cleverly include the acronym for artificial intelligence (AI).
Why Use AI Models?
Brands are interested in AI models because they represent brand values without the complications of working with real people.
AI models also save costs. Rubén believes that the high earnings of real influencers, like Kim Kardashian, are “absurd.”
Controversy and Criticism
Some people worry about the influence of these perfect models on young people. The agency responds by saying they are following the current aesthetics set by influencers and brands. They believe that to change this trend, brands’ visions need to change.
